• Home
  • Planet Pitch
  • Courses
    • Student Courses
    • Professional Development
  • Educators Association
  • Professional Development
  • Resources
    • Digital Bridge Grants
    • Books
    • Free Facebook Group
  • Contact
  • More
    • Home
    • Planet Pitch
    • Courses
      • Student Courses
      • Professional Development
    • Educators Association
    • Professional Development
    • Resources
      • Digital Bridge Grants
      • Books
      • Free Facebook Group
    • Contact
  • Home
  • Planet Pitch
  • Courses
    • Student Courses
    • Professional Development
  • Educators Association
  • Professional Development
  • Resources
    • Digital Bridge Grants
    • Books
    • Free Facebook Group
  • Contact

High School Entrepreneurship Courses & Programs for Teachers

Real-World: High school teachers receive engaging courses and programs from subject matter experts.


Innovative: Join our Free Facebook (TM) Group, Planet Pitch (social entrepreneurship competition) and more!


Inclusive: Everything we provide is available online with no-cost options to ensure opportunities for all.

"We deliver innovative, 100% digital, real-world entrepreneurship courses and programs for high school teachers and their students. We believe all students deserve elite entrepreneurship education. We provide no-cost options to teachers and students everywhere and everything is available online."


Dave Gee, Startup Guides, CEO & Founder

Keep Students Engaged with our 100% Digital Courses.

One Click Course Enrollment

Contemporary Instruction from Subject Matter Experts

Students Work with Real Companies or Their Own

Students Take Integrated Quizzes & Earn Certifications

Learn More

Subject Matter Expert Videos for Your Course

Dave Gee, MBA

Choton Basu, PhD

Choton Basu, PhD

Startup Guides - Founder and CEO

University of Wisconsin - MBA Faculty 

University of Wisconsin-Whitewater - Faculty

Entrepreneurship Educators Assoc-Founder

Fortune 500 marketer

gener8tor - Mentor

Amazon Best Selling Author



Choton Basu, PhD

Choton Basu, PhD

Choton Basu, PhD

Subject Matter Expert - Social Entrepreneurship

  University of Wisconsin-Whitewater - MBA Faculty Tech Innovation and  Project Mgt.

Enactus – Sam Walton Fellow 

StriveOn – Founder 

Headfake Innovation – Co-founder


Chris Cain, JD

Choton Basu, PhD

Chris Cain, JD

Subject Matter Expert - Intellectual Property

Foley and Lardner - Partner

Foley and Lardner - Co-Chair Transactions Practice Group

Catapult Chicago - Founding Partner

Sonic Foundry - VP and General Counsel


Troy Henikoff, MS

Tatiana Rodriguez, MS

Tatiana Rodriguez, MS

Subject Matter Expert: Venture Capital & Finance

Math Venture Partners - Exec Director

University of Chicago - Faculty Coach

Northwestern University - Faculty

Techstars - Director



Tatiana Rodriguez

Tatiana Rodriguez, MS

Tatiana Rodriguez, MS

Tatiana Rodriguez, MS

Subject Matter Expert - Digital Content

Tatiana Teaches - Founder & Producer

Rutgers University - Media Comm Faculty

Rutgers University - Corporate Trainer

Rutgers University - Online Teacher 

Raymond Kempthorne

Ray Kempthorne, MBA

Tatiana Rodriguez, MS

Ray Kempthorne, MBA

Subject Matter Expert: Marketing Automation

Big Sky Amplify - CEO

 Thryv - Business Consultant 

 Junior Achievement - Mentor



Amazon Best Seller The High School Entrepreneurship Guide

“As a lifelong educator and educational leader I find Gen Z to be the most entrepreneurial generation of all generations. Their entrepreneurial spirit, creativity and relentless pursuit of addressing today’s challenges with creative products and services is truly inspiring. The High School Entrepreneurship Guide is the perfect tool for all high school entrepreneurs and their teachers.

— Dr. Michelle McGrath, National K-12 Speaker, Entrepreneur, Author & School Administrator

What are educators, entrepreneurs and students saying?

“Instead of a theoretical book on entrepreneurship, Gee has interviewed successful entrepreneurs, angel investors, startup accelerator founders, intellectual property attorneys and of course teachers and students. What he has created is the ultimate entrepreneurship book for high school teachers and their students. We are going to implement it in our Elevate startup accelerator!”

— Brandon Miles, Elevate Manager & Business Educator, Janesville School District

“The High School Entrepreneurship Guide is a must have for high school entrepreneurship teachers and their students. There are plenty of textbooks out there but this is a hard-hitting, practical step-by-step that should be used in every high school entrepreneurship course.”

- Kristen Holtan, CEO & Founder, Fuze Creative

“My friends and I all want to have our own businesses. This is the perfect book to show us step-by-step how to develop a business model, market the business, locate funding, identify intellectual property needs and more. It’s a must have resource for any high school entrepreneur!”

— Monika High School Student Senior, El Camino Real Charter High School

Learn More & Order on Amazon Here

One Semester/Trimester Entrepreneurship Course

Module 1: Business Models

Module 2: Developing a Startup Brand

Module 2: Developing a Startup Brand

What will students learn?

  • Define the various forms of entrepreneurship
  • Describe the elements in a business model
  • Create a business model
  • Develop business model hypotheses
  • Conduct discovery research
  • Pivot a business model
  • Aquire skills to search for available patents, trademarks, and copyrights

Module 2: Developing a Startup Brand

Module 2: Developing a Startup Brand

Module 2: Developing a Startup Brand

What will students learn?

  • Define the core components of brand
  • Conduct a copyright, trademark, and patent search with the U.S. Patent and Trademark Office
  • Determine the availability of website addresses and social media brands
  • Create their own logo
  • Create their own promotional video
  • Define website development, website management, paid search, search engine optimization, major social media platforms, eCommerce, and marketing automation.

Module 3: Marketing a Startup

Module 2: Developing a Startup Brand

Module 4: Legally Protecting a Startup

What will students learn?

  • Develop their own website
  • Conduct a website performance test
  • Create a Google Ad
  • Create a Facebook Ad
  • Create company social media presence on Facebook, Twitter, YouTube, and LinkedIn
  • Create an eCommerce store
  • Develop engaging user content
  • Develop a sales funnel


Module 4: Legally Protecting a Startup

Module 6: Launching & Pivoting a Startup

Module 4: Legally Protecting a Startup

What will students learn?

  • Identify the tax implications and protection elements of proprietorships, corporations, and limited liability companies.
  • Define intellectual property
  • Define copyrights
  • Define trademarks
  • Differentiate between design and utility patents
  • Explain the process of licensing
  • Describe the considerations of contracts
  • Define sales contracts, employment contracts, supplier contracts, non-compete and non-disclosure contracts


Module 5: Funding a Startup

Module 6: Launching & Pivoting a Startup

Module 6: Launching & Pivoting a Startup

What will students learn?

  • Describe the process and benefits of each of the following funding methods: Bootstrapping, Friends and Family, Banks, Angel investors, Crowdfunding, Online lenders, Grants, Pitch Competitions, and Startup Accelerators.
  • Identify the elements of market valuation 
  • Describe the benefits and challenges associated with equity distribution
  • Select the appropriate funding method(s) for their startup
  • Define the critical element of a successful pitch
  • Create their pitch
  • Deliver a startup pitch



Module 6: Launching & Pivoting a Startup

Module 6: Launching & Pivoting a Startup

Module 6: Launching & Pivoting a Startup

What will students learn?

  • Determine the skills needed by the founding team
  • Identify the benefits of advisors
  • Create a board of directors
  • Define a beta and when to use it
  • Define a pilot and when to use it
  • Describe and predict possible pivots that will need to be made with their startup idea
  • Create a startup project plan
  • Create a business plan (Optional)


Learn More

One Semester/Trimester Digital Marketing Course

Module 1: Digital Marketing Strategies & Methods

Module 2: Website Development, Website Management and SEO

Module 2: Website Development, Website Management and SEO

What will students learn?  

  • Define digital marketing and differentiate it from traditional marketing 
  • Explain the benefits of digital marketing Identify the appropriate digital marketing methods for a particular business 
  • Connect business goals with digital marketing goals 
  • Establish the difference between vanity and valuable digital marketing metrics 

Module 2: Website Development, Website Management and SEO

Module 2: Website Development, Website Management and SEO

Module 2: Website Development, Website Management and SEO

What will students learn?

  • Determine the availability of website addresses and digital brands
  • Understand the difference between content management systems and custom websites
  • Differentiate between paid search, organic and local search results
  • Conduct an automated website performance test
  • Develop their own website
  • Define Search Engine Optimization

Module 3: Paid Search Advertising

Module 2: Website Development, Website Management and SEO

Module 3: Paid Search Advertising

What will students learn?

  • Define paid search advertising
  • Identify the different types of paid search advertisements
  • Comprehend the various paid search performance metrics
  • Understand the steps in building a Google Ad
  • Develop a Google Ad

Module 4: Social Media

Module 6: Marketing Automation

Module 3: Paid Search Advertising

What will students learn?

  • Comprehend the core benefits of social media
  • Identify the appropriate social media service based on a business need
  • Define the type of copy to create based on product needs
  • Determine if a Facebook group meets a company's needs
  • Develop a Facebook company ad
  • Develop a LinkedIn personal(profile page)
  • Develop a Twitter company page
  • Develop a YouTube company channel
  • Comprehend the process of developing an Instagram company page
  • Identify the forms and benefits of company-generated content

Module 5: Ecommerce

Module 6: Marketing Automation

Module 6: Marketing Automation

What will students learn?

  • Define eCommerce
  • Describe the keys to effective eCommerce
  • Identify the keys to eCommerce conversions
  • Describe the steps in building an Amazon store
  • Observe the steps in launching a self-published Amazon book
  • Develop an eCommerce store

Module 6: Marketing Automation

Module 6: Marketing Automation

Module 6: Marketing Automation

What will students learn?

  • Describe elements of CRM
  • Define and explain the benefits of marketing automation
  • Determine if marketing automation will benefit a business
  • Build a sales funnel
  • Comprehend the functionality of a live marketing automation platform

MEETS STATE, CTE, AND CALIFORNIA'S A-G REQUIREMENTS.

Learn More

What are Educational Leaders Saying about Startup Guides?

Dr. Michelle McGrath

Request Information

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Copyright 2022 - Startup Guides, LLC | Terms and Conditions | Course Agreement