High School Entrepreneurship Courses & Programs for Teachers
Real-World: High school teachers receive engaging courses and programs from subject matter experts.
Innovative: Join our Free Facebook (TM) Group, Planet Pitch (social entrepreneurship competition) and more!
Inclusive: Everything we provide is available online with no-cost options to ensure opportunities for all.
"We deliver innovative, 100% digital, real-world entrepreneurship courses and programs for high school teachers and their students. We believe all students deserve elite entrepreneurship education. We provide no-cost options to teachers and students everywhere and everything is available online."
Dave Gee, Startup Guides, CEO & Founder
Keep Students Engaged with our 100% Digital Courses.
One Click Course Enrollment
Contemporary Instruction from Subject Matter Experts
Students Work with Real Companies or Their Own
Students Take Integrated Quizzes & Earn Certifications
Subject Matter Expert Videos for Your Course
Dave Gee, MBA
Choton Basu, PhD
Choton Basu, PhD
Startup Guides - Founder and CEO
University of Wisconsin - MBA Faculty
University of Wisconsin-Whitewater - Faculty
Entrepreneurship Educators Assoc-Founder
Fortune 500 marketer
gener8tor - Mentor
Amazon Best Selling Author
Choton Basu, PhD
Choton Basu, PhD
Choton Basu, PhD
Subject Matter Expert - Social Entrepreneurship
University of Wisconsin-Whitewater - MBA Faculty Tech Innovation and Project Mgt.
Enactus – Sam Walton Fellow
StriveOn – Founder
Headfake Innovation – Co-founder
Chris Cain, JD
Choton Basu, PhD
Chris Cain, JD
Subject Matter Expert - Intellectual Property
Foley and Lardner - Partner
Foley and Lardner - Co-Chair Transactions Practice Group
Catapult Chicago - Founding Partner
Sonic Foundry - VP and General Counsel
Troy Henikoff, MS
Tatiana Rodriguez, MS
Tatiana Rodriguez, MS
Subject Matter Expert: Venture Capital & Finance
Math Venture Partners - Exec Director
University of Chicago - Faculty Coach
Northwestern University - Faculty
Techstars - Director
Tatiana Rodriguez, MS
Tatiana Rodriguez, MS
Tatiana Rodriguez, MS
Subject Matter Expert - Digital Content
Tatiana Teaches - Founder & Producer
Rutgers University - Media Comm Faculty
Rutgers University - Corporate Trainer
Rutgers University - Online Teacher
Ray Kempthorne, MBA
Tatiana Rodriguez, MS
Ray Kempthorne, MBA
Subject Matter Expert: Marketing Automation
Big Sky Amplify - CEO
Thryv - Business Consultant
Junior Achievement - Mentor
Amazon Best Seller The High School Entrepreneurship Guide
“As a lifelong educator and educational leader I find Gen Z to be the most entrepreneurial generation of all generations. Their entrepreneurial spirit, creativity and relentless pursuit of addressing today’s challenges with creative products and services is truly inspiring. The High School Entrepreneurship Guide is the perfect tool for all high school entrepreneurs and their teachers.
— Dr. Michelle McGrath, National K-12 Speaker, Entrepreneur, Author & School Administrator
What are educators, entrepreneurs and students saying?
“Instead of a theoretical book on entrepreneurship, Gee has interviewed successful entrepreneurs, angel investors, startup accelerator founders, intellectual property attorneys and of course teachers and students. What he has created is the ultimate entrepreneurship book for high school teachers and their students. We are going to implement it in our Elevate startup accelerator!”
— Brandon Miles, Elevate Manager & Business Educator, Janesville School District
“The High School Entrepreneurship Guide is a must have for high school entrepreneurship teachers and their students. There are plenty of textbooks out there but this is a hard-hitting, practical step-by-step that should be used in every high school entrepreneurship course.”
- Kristen Holtan, CEO & Founder, Fuze Creative
“My friends and I all want to have our own businesses. This is the perfect book to show us step-by-step how to develop a business model, market the business, locate funding, identify intellectual property needs and more. It’s a must have resource for any high school entrepreneur!”
— Monika High School Student Senior, El Camino Real Charter High School
One Semester/Trimester Entrepreneurship Course
Module 1: Business Models
Module 2: Developing a Startup Brand
Module 2: Developing a Startup Brand
What will students learn?
- Define the various forms of entrepreneurship
- Describe the elements in a business model
- Create a business model
- Develop business model hypotheses
- Conduct discovery research
- Pivot a business model
- Aquire skills to search for available patents, trademarks, and copyrights
Module 2: Developing a Startup Brand
Module 2: Developing a Startup Brand
Module 2: Developing a Startup Brand
What will students learn?
- Define the core components of brand
- Conduct a copyright, trademark, and patent search with the U.S. Patent and Trademark Office
- Determine the availability of website addresses and social media brands
- Create their own logo
- Create their own promotional video
- Define website development, website management, paid search, search engine optimization, major social media platforms, eCommerce, and marketing automation.
Module 3: Marketing a Startup
Module 2: Developing a Startup Brand
Module 4: Legally Protecting a Startup
What will students learn?
- Develop their own website
- Conduct a website performance test
- Create a Google Ad
- Create a Facebook Ad
- Create company social media presence on Facebook, Twitter, YouTube, and LinkedIn
- Create an eCommerce store
- Develop engaging user content
- Develop a sales funnel
Module 4: Legally Protecting a Startup
Module 6: Launching & Pivoting a Startup
Module 4: Legally Protecting a Startup
What will students learn?
- Identify the tax implications and protection elements of proprietorships, corporations, and limited liability companies.
- Define intellectual property
- Define copyrights
- Define trademarks
- Differentiate between design and utility patents
- Explain the process of licensing
- Describe the considerations of contracts
- Define sales contracts, employment contracts, supplier contracts, non-compete and non-disclosure contracts
Module 5: Funding a Startup
Module 6: Launching & Pivoting a Startup
Module 6: Launching & Pivoting a Startup
What will students learn?
- Describe the process and benefits of each of the following funding methods: Bootstrapping, Friends and Family, Banks, Angel investors, Crowdfunding, Online lenders, Grants, Pitch Competitions, and Startup Accelerators.
- Identify the elements of market valuation
- Describe the benefits and challenges associated with equity distribution
- Select the appropriate funding method(s) for their startup
- Define the critical element of a successful pitch
- Create their pitch
- Deliver a startup pitch
Module 6: Launching & Pivoting a Startup
Module 6: Launching & Pivoting a Startup
Module 6: Launching & Pivoting a Startup
What will students learn?
- Determine the skills needed by the founding team
- Identify the benefits of advisors
- Create a board of directors
- Define a beta and when to use it
- Define a pilot and when to use it
- Describe and predict possible pivots that will need to be made with their startup idea
- Create a startup project plan
- Create a business plan (Optional)
One Semester/Trimester Digital Marketing Course
Module 1: Digital Marketing Strategies & Methods
Module 2: Website Development, Website Management and SEO
Module 2: Website Development, Website Management and SEO
What will students learn?
- Define digital marketing and differentiate it from traditional marketing
- Explain the benefits of digital marketing Identify the appropriate digital marketing methods for a particular business
- Connect business goals with digital marketing goals
- Establish the difference between vanity and valuable digital marketing metrics
Module 2: Website Development, Website Management and SEO
Module 2: Website Development, Website Management and SEO
Module 2: Website Development, Website Management and SEO
What will students learn?
- Determine the availability of website addresses and digital brands
- Understand the difference between content management systems and custom websites
- Differentiate between paid search, organic and local search results
- Conduct an automated website performance test
- Develop their own website
- Define Search Engine Optimization
Module 3: Paid Search Advertising
Module 2: Website Development, Website Management and SEO
Module 3: Paid Search Advertising
What will students learn?
- Define paid search advertising
- Identify the different types of paid search advertisements
- Comprehend the various paid search performance metrics
- Understand the steps in building a Google Ad
- Develop a Google Ad
Module 4: Social Media
Module 6: Marketing Automation
Module 3: Paid Search Advertising
What will students learn?
- Comprehend the core benefits of social media
- Identify the appropriate social media service based on a business need
- Define the type of copy to create based on product needs
- Determine if a Facebook group meets a company's needs
- Develop a Facebook company ad
- Develop a LinkedIn personal(profile page)
- Develop a Twitter company page
- Develop a YouTube company channel
- Comprehend the process of developing an Instagram company page
- Identify the forms and benefits of company-generated content
Module 5: Ecommerce
Module 6: Marketing Automation
Module 6: Marketing Automation
What will students learn?
- Define eCommerce
- Describe the keys to effective eCommerce
- Identify the keys to eCommerce conversions
- Describe the steps in building an Amazon store
- Observe the steps in launching a self-published Amazon book
- Develop an eCommerce store
Module 6: Marketing Automation
Module 6: Marketing Automation
Module 6: Marketing Automation
What will students learn?
- Describe elements of CRM
- Define and explain the benefits of marketing automation
- Determine if marketing automation will benefit a business
- Build a sales funnel
- Comprehend the functionality of a live marketing automation platform