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High School Digital Marketing and Entrepreneurship Courses

Real-World: Students learn contemporary, real-world knowledge in digital marketing and entrepreneurship.


Innovative: Students develop impactful, innovative products and services.


Curricula & Programs: Teachers receive 100% digital, comprehensive semester/trimester curricula.

"We help high school business teachers build tomorrow's innovators and entrepreneurs. We began with the digital marketing curriculum I created for the University of Wisconsin - MBA program and adapted it for high school students. Now we provide cutting-edge business skills to schools everywhere."


Dave Gee, Startup Guides, CEO & Founder

Introduction to Digital Marketing-Demo Video

What Do Students Say?

Monika - El Camino Real Charter High School, Los Angeles - CA

Niko - Barrington High School, Barrington, IL

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Learn from our Startup Guides Faculty

Dave Gee, MBA

Choton Basu, PhD

Choton Basu, PhD

Startup Guides - Founder and CEO

University of Wisconsin - MBA Faculty 

University of Wisconsin-Whitewater - Faculty 

Classmunity - CMO & Co-Founder

Humana - Marketing Manager

TDS - Marketing Manager

Restart - Author

The College Student Startup Guide - Author

The Corporate Refugee Starutp Guide - Author

Marquette University - MBA

University of Wisconsin - Whitewater - BBA

Choton Basu, PhD

Choton Basu, PhD

Choton Basu, PhD

Subject Matter Expert - Social Entrepreneurship

  University of Wisconsin-Whitewater - MBA Faculty Tech Innovation and  Project Mgt.

Enactus – Sam Walton Fellow 

StriveOn – Founder 

Headfake Innovation – Co-founder

University of Memphis – Ph.D. 

University of Tennessee, Chattanooga – MBA St. Xavier’s College – B.Com

Chris Cain, JD

Choton Basu, PhD

Chris Cain, JD

Subject Matter Expert - Intellectual Property

Foley and Lardner - Partner

Foley and Lardner - Co-Chair Transactions Practice Group

Catapult Chicago - Founding Partner

Sonic Foundry - VP and General Counsel

Arthur Anderson - Senior Tax Manager

Certified Public Accountant

University of Minnesota - J.D.

University of Wisconsin Madison - B.S.

Tatiana Rodriguez

Tatiana Rodriguez, MS

Tatiana Rodriguez, MS

Tatiana Rodriguez, MS

Subject Matter Expert - Digital Content

Tatiana Teaches - Founder & Producer

Rutgers University - Media Comm Faculty

Rutgers University - Corporate Trainer

Rutgers University - Online Teaching Cert.Rutgers University - MS

Rutgers University - BS

Raymond Kempthorne

Ray Kempthorne, MBA

Tatiana Rodriguez, MS

Tatiana Rodriguez, MS

Subject Matter Expert: Marketing Automation

Big Sky Amplify - CEO

 Thryv - Business Consultant 

DEX YP - Business Advisor

 Junior Achievement - Mentor

Kansas State University - MBA

Kansas State University - BBA 


Wayne Breitbarth

Wayne Breitbarth, MBA

Tatiana Rodriguez, MS

Wayne Breitbarth, MBA

Subject Matter Expert: LinkedIn

CEO & Founder, Power Formula

National Speakers Association,Speaker

Secure Futures - Board Member

Amazon Best Selling Author

Marquette University, MBA

University of Wisconsin-Whitewater, BBA

Introduction to Digital Marketing - Learning Outcomes

Module 1: Digital Marketing Strategies & Methods

Module 2: Website Development, Website Management and SEO

Module 2: Website Development, Website Management and SEO

What will students learn?  

  • Define digital marketing and differentiate it from traditional marketing 
  • Explain the benefits of digital marketing Identify the appropriate digital marketing methods for a particular business 
  • Connect business goals with digital marketing goals 
  • Establish the difference between vanity and valuable digital marketing metrics 

Module 2: Website Development, Website Management and SEO

Module 2: Website Development, Website Management and SEO

Module 2: Website Development, Website Management and SEO

What will students learn?

  • Determine the availability of website addresses and digital brands
  • Understand the difference between content management systems and custom websites
  • Differentiate between paid search, organic and local search results
  • Conduct an automated website performance test
  • Develop their own website
  • Define Search Engine Optimization

Module 3: Paid Search Advertising

Module 2: Website Development, Website Management and SEO

Module 3: Paid Search Advertising

What will students learn?

  • Define paid search advertising
  • Identify the different types of paid search advertisements
  • Comprehend the various paid search performance metrics
  • Understand the steps in building a Google Ad
  • Develop a Google Ad

Module 4: Social Media

Module 6: Marketing Automation

Module 3: Paid Search Advertising

What will students learn?

  • Comprehend the core benefits of social media
  • Identify the appropriate social media service based on a business need
  • Define the type of copy to create based on product needs
  • Determine if a Facebook group meets a company's needs
  • Develop a Facebook company ad
  • Develop a LinkedIn personal(profile page)
  • Develop a Twitter company page
  • Develop a YouTube company channel
  • Comprehend the process of developing an Instagram company page
  • Identify the forms and benefits of company-generated content

Module 5: Ecommerce

Module 6: Marketing Automation

Module 6: Marketing Automation

What will students learn?

  • Define eCommerce
  • Describe the keys to effective eCommerce
  • Identify the keys to eCommerce conversions
  • Describe the steps in building an Amazon store
  • Observe the steps in launching a self-published Amazon book
  • Develop an eCommerce store

Module 6: Marketing Automation

Module 6: Marketing Automation

Module 6: Marketing Automation

What will students learn?

  • Describe elements of CRM
  • Define and explain the benefits of marketing automation
  • Determine if marketing automation will benefit a business
  • Build a sales funnel
  • Comprehend the functionality of a live marketing automation platform

MEETS STATE, CTE, AND CALIFORNIA'S A-G REQUIREMENTS.

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Introduction to Entrepreneurship - Learning Outcomes

Module 1: Business Models

Module 2: Developing a Startup Brand

Module 2: Developing a Startup Brand

What will students learn?

  • Define the various forms of entrepreneurship
  • Describe the elements in a business model
  • Create a business model
  • Develop business model hypotheses
  • Conduct discovery research
  • Pivot a business model
  • Aquire skills to search for available patents, trademarks, and copyrights

Module 2: Developing a Startup Brand

Module 2: Developing a Startup Brand

Module 2: Developing a Startup Brand

What will students learn?

  • Define the core components of brand
  • Conduct a copyright, trademark, and patent search with the U.S. Patent and Trademark Office
  • Determine the availability of website addresses and social media brands
  • Create their own logo
  • Create their own promotional video
  • Define website development, website management, paid search, search engine optimization, major social media platforms, eCommerce, and marketing automation.

Module 3: Marketing a Startup

Module 2: Developing a Startup Brand

Module 4: Legally Protecting a Startup

What will students learn?

  • Develop their own website
  • Conduct a website performance test
  • Create a Google Ad
  • Create a Facebook Ad
  • Create company social media presence on Facebook, Twitter, YouTube, and LinkedIn
  • Create an eCommerce store
  • Develop engaging user content
  • Develop a sales funnel


Module 4: Legally Protecting a Startup

Module 6: Launching & Pivoting a Startup

Module 4: Legally Protecting a Startup

What will students learn?

  • Identify the tax implications and protection elements of proprietorships, corporations, and limited liability companies.
  • Define intellectual property
  • Define copyrights
  • Define trademarks
  • Differentiate between design and utility patents
  • Explain the process of licensing
  • Describe the considerations of contracts
  • Define sales contracts, employment contracts, supplier contracts, non-compete and non-disclosure contracts


Module 5: Funding a Startup

Module 6: Launching & Pivoting a Startup

Module 6: Launching & Pivoting a Startup

What will students learn?

  • Describe the process and benefits of each of the following funding methods: Bootstrapping, Friends and Family, Banks, Angel investors, Crowdfunding, Online lenders, Grants, Pitch Competitions, and Startup Accelerators.
  • Identify the elements of market valuation 
  • Describe the benefits and challenges associated with equity distribution
  • Select the appropriate funding method(s) for their startup
  • Define the critical element of a successful pitch
  • Create their pitch
  • Deliver a startup pitch



Module 6: Launching & Pivoting a Startup

Module 6: Launching & Pivoting a Startup

Module 6: Launching & Pivoting a Startup

What will students learn?

  • Determine the skills needed by the founding team
  • Idneitfy the benefits of advisors
  • Create a board of directors
  • Define a beta and when to use it
  • Define a pilot and when to use it
  • Describe and predict possible pivots that will need to be made with their startup idea
  • Create a startup project plan
  • Create a business plan (Optional)


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What are Educational Leaders Saying about Startup Guides?

Dr. Michelle McGrath

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