"We help high schools create college and career-ready business students. We began with the digital marketing curriculum I created for the University of Wisconsin - MBA program and adapted it for high schools. Now we provide innovative business curriculum and programs to high schools anywhere."

What will students learn?  

• Define digital marketing and differentiate it from traditional marketing 
• Explain the benefits of digital marketing Identify the appropriate digital marketing methods for a particular business 
• Connect business goals with digital marketing goals 
• Establish the difference between vanity and valuable digital marketing metrics 

What will students learn?

• Determine the availability of website addresses and digital brands
• Understand the difference between content management systems and custom websites
• Differentiate between paid search, organic and local search results
• Conduct an automated website performance test
• Develop their own website
• Define Search Engine Optimization

What will students learn?

• Define paid search advertising
• Identify the different types of paid search advertisements
• Comprehend the various paid search performance metrics
• Understand the steps in building a Google Ad
• Develop a Google Ad

What will students learn?

• Comprehend the core benefits of social media
• Identify the appropriate social media service based on a business need
• Define the type of copy to create based on product needs
• Determine if a Facebook group meets a company's needs
• Develop a Facebook company ad
• Develop a LinkedIn personal(profile page)
• Develop a Twitter company page
• Develop a YouTube company channel
• Comprehend the process of developing an Instagram company page
• Identify the forms and benefits of company-generated content

What will students learn?

• Define eCommerce
• Describe the keys to effective eCommerce
• Identify the keys to eCommerce conversions
• Describe the steps in building an Amazon store
• Observe the steps in launching a self-published Amazon book
• Develop an eCommerce store

What will students learn?

• Describe elements of CRM
• Define and explain the benefits of marketing automation
• Determine if marketing automation will benefit a business
• Build a sales funnel
• Comprehend the functionality of a live marketing automation platform

What will students learn?

• Define the various forms of entrepreneurship
• Describe the elements in a business model
• Create a business model
• Develop business model hypotheses
• Conduct discovery research
• Pivot a business model
• Acquire skills to search for available patents, trademarks, and copyrights

What will students learn?

• Define the core components of brand
• Conduct a copyright, trademark, and patent search with the U.S. Patent and Trademark Office
• Determine the availability of website addresses and social media brands
• Create their own logo
• Create their own promotional video
• Define website development, website management, paid search, search engine optimization, major social media platforms, eCommerce, and marketing automation.
  

What will students learn?

• Develop their own website
• Conduct a website performance test
• Create a Google Ad
• Create a Facebook Ad
• Create company social media presence on Facebook, Twitter, YouTube, and LinkedIn
• Create an eCommerce store
• Develop engaging user content
• Develop a sales funnel

What will students learn?

• Identify the tax implications and protection elements of proprietorships, corporations, and limited liability companies.
• Define intellectual property
• Define copyrights
• Define trademarks
• Differentiate between design and utility patents
• Explain the process of licensing
• Describe the considerations of contracts
• Define sales contracts, employment contracts, supplier contracts, non-compete and non-disclosure contracts

What will students learn?

• Describe the process and benefits of each of the following funding methods: Bootstrapping, Friends and Family, Banks, Angel investors, Crowdfunding, Online lenders, Grants, Pitch Competitions, and Startup Accelerators.
• Identify the elements of market valuation 
• Describe the benefits and challenges associated with equity distribution
• Select the appropriate funding method(s) for their startup
• Define the critical element of a successful pitch
• Create their pitch
• Deliver a startup pitch

What will students learn?

• Determine the skills needed by the founding team
• Identify the benefits of advisors
• Create a board of directors
• Define a beta and when to use it
• Define a pilot and when to use it
• Describe and predict possible pivots that will need to be made with their startup idea
• Create a startup project plan
• Create a business plan (Optional)