"What began as my digital marketing course at the University of Wisconsin MBA program has grown rapidly. We have added entrepreneurship and digital marketing teacher certifications that can be taken 24/7/365 online. Engaging video instruction is led by real-world, subject matter experts.

What will students learn?

• Define the various forms of entrepreneurship
• Describe the elements in a business model
• Create a business model
• Develop business model hypotheses
• Conduct discovery research
• Pivot a business model
• Acquire skills to search for available patents, trademarks, and copyrights

What will students learn?

• Define the core components of brand
• Conduct a copyright, trademark, and patent search with the U.S. Patent and Trademark Office
• Determine the availability of website addresses and social media brands
• Create their own logo
• Create their own promotional video
• Define website development, website management, paid search, search engine optimization, major social media platforms, eCommerce, and marketing automation.
  

What will students learn?

• Develop their own website
• Conduct a website performance test
• Create a Google Ad
• Create a Facebook Ad
• Create company social media presence on Facebook, Twitter, YouTube, and LinkedIn
• Create an eCommerce store
• Develop engaging user content
• Develop a sales funnel

What will students learn?

• Identify the tax implications and protection elements of proprietorships, corporations, and limited liability companies.
• Define intellectual property
• Define copyrights
• Define trademarks
• Differentiate between design and utility patents
• Explain the process of licensing
• Describe the considerations of contracts
• Define sales contracts, employment contracts, supplier contracts, non-compete and non-disclosure contracts

What will students learn?

• Describe the process and benefits of each of the following funding methods: Bootstrapping, Friends and Family, Banks, Angel investors, Crowdfunding, Online lenders, Grants, Pitch Competitions, and Startup Accelerators.
• Identify the elements of market valuation 
• Describe the benefits and challenges associated with equity distribution
• Select the appropriate funding method(s) for their startup
• Define the critical element of a successful pitch
• Create their pitch
• Deliver a startup pitch

What will students learn?

• Determine the skills needed by the founding team
• Identify the benefits of advisors
• Create a board of directors
• Define a beta and when to use it
• Define a pilot and when to use it
• Describe and predict possible pivots that will need to be made with their startup idea
• Create a startup project plan
• Create a business plan (Optional)

What will students learn?  

• Define digital marketing and differentiate it from traditional marketing 
• Explain the benefits of digital marketing Identify the appropriate digital marketing methods for a particular business 
• Connect business goals with digital marketing goals 
• Establish the difference between vanity and valuable digital marketing metrics 

What will students learn?

• Determine the availability of website addresses and digital brands
• Understand the difference between content management systems and custom websites
• Differentiate between paid search, organic and local search results
• Conduct an automated website performance test
• Develop their own website
• Define Search Engine Optimization

What will students learn?

• Define paid search advertising
• Identify the different types of paid search advertisements
• Comprehend the various paid search performance metrics
• Understand the steps in building a Google Ad
• Develop a Google Ad

What will students learn?

• Comprehend the core benefits of social media
• Identify the appropriate social media service based on a business need
• Define the type of copy to create based on product needs
• Determine if a Facebook group meets a company's needs
• Develop a Facebook company ad
• Develop a LinkedIn personal(profile page)
• Develop a Twitter company page
• Develop a YouTube company channel
• Comprehend the process of developing an Instagram company page
• Identify the forms and benefits of company-generated content

What will students learn?

• Define eCommerce
• Describe the keys to effective eCommerce
• Identify the keys to eCommerce conversions
• Describe the steps in building an Amazon store
• Observe the steps in launching a self-published Amazon book
• Develop an eCommerce store

What will students learn?

• Describe elements of CRM
• Define and explain the benefits of marketing automation
• Determine if marketing automation will benefit a business
• Build a sales funnel
• Comprehend the functionality of a live marketing automation platform