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"What began as my digital marketing course at the University of Wisconsin MBA program has grown rapidly. We have added entrepreneurship and digital marketing teacher certifications that can be taken 24/7/365 online. Engaging video instruction is led by real-world, subject matter experts.


Dave Gee, Startup Guides, CEO & Founder

Meet Your Instructors

Dave Gee, MBA

Choton Basu, PhD

Choton Basu, PhD

Startup Guides - Founder and CEO

University of Wisconsin - MBA Faculty 

University of Wisconsin-Whitewater - Faculty 

Classmunity - CMO & Co-Founder

Humana - Marketing Manager

TDS - Marketing Manager

Restart - Author

The College Student Startup Guide - Author

The Corporate Refugee Starutp Guide - Author

Marquette University - MBA

University of Wisconsin - Whitewater - BBA

Choton Basu, PhD

Choton Basu, PhD

Choton Basu, PhD

Subject Matter Expert - Social Entrepreneurship

  University of Wisconsin-Whitewater - MBA Faculty Tech Innovation and  Project Mgt.

Enactus – Sam Walton Fellow 

StriveOn – Founder 

Headfake Innovation – Co-founder

University of Memphis – Ph.D. 

University of Tennessee, Chattanooga – MBA St. Xavier’s College – B.Com

Chris Cain, JD

Choton Basu, PhD

Chris Cain, JD

Subject Matter Expert - Intellectual Property

Foley and Lardner - Partner

Foley and Lardner - Co-Chair Transactions Practice Group

Catapult Chicago - Founding Partner

Sonic Foundry - VP and General Counsel

Arthur Anderson - Senior Tax Manager

Certified Public Accountant

University of Minnesota - J.D.

University of Wisconsin Madison - B.S.

Troy Henikoff, MS

Michelle McGrath, Ed.D

Michelle McGrath, Ed.D

Subject Matter Expert - Venture Capital

Math Venture Partners Executive Director

Northwestern University - Entrepreneurship

Board Member - Eat Street

Board Member - Built In

Board Member - Chowly

Northwestern University - M.S. Engineering

Brown University - B.S. Engineering 


Michelle McGrath, Ed.D

Michelle McGrath, Ed.D

Michelle McGrath, Ed.D

Subject Matter Expert: K12 Ed

Wisconsin School Council - Exec. Director

Zenith - Co-Founder

Startup Guides - Strategic Advisor

Waunakee Outreach Coordinator

Amazon Best Selling Author

Edgewood College - EDd

Marian University - M.S. Ed Leadership

LaCrosse University - B.S. Secondary Ed


 

Tatiana Rodriguez, MS

Tatiana Rodriguez, MS

Tatiana Rodriguez, MS

Subject Matter Expert - Digital Content

Tatiana Teaches - Founder & Producer

Rutgers University - Media Comm Faculty

Rutgers University - Corporate Trainer

Rutgers University - Online Teaching Cert.Rutgers University - MS

Rutgers University - BS

Ray Kempthorne, MBA

Tatiana Rodriguez, MS

Tatiana Rodriguez, MS

Subject Matter Expert: Marketing Automation

Big Sky Amplify - CEO

 Thryv - Business Consultant 

DEX YP - Business Advisor

 Junior Achievement - Mentor

Kansas State University - MBA

Kansas State University - BBA 


Wayne Brietbarth, MBA

Tatiana Rodriguez, MS

Wayne Brietbarth, MBA

Subject Matter Expert: LinkedIn

CEO & Founder, Power Formula

National Speakers Association, Speaker

Secure Futures - Board Member

Urban Promise - Founder and Mentor

Marquette University, MBA

University of Wisconsin-Whitewater, BBA

Learn More

Entrepreneurship Teacher Certification Program

Module 1: Business Models

Module 2: Developing a Startup Brand

Module 2: Developing a Startup Brand

What will students learn?

  • Define the various forms of entrepreneurship
  • Describe the elements in a business model
  • Create a business model
  • Develop business model hypotheses
  • Conduct discovery research
  • Pivot a business model
  • Acquire skills to search for available patents, trademarks, and copyrights

Module 2: Developing a Startup Brand

Module 2: Developing a Startup Brand

Module 2: Developing a Startup Brand

What will students learn?

  • Define the core components of brand
  • Conduct a copyright, trademark, and patent search with the U.S. Patent and Trademark Office
  • Determine the availability of website addresses and social media brands
  • Create their own logo
  • Create their own promotional video
  • Define website development, website management, paid search, search engine optimization, major social media platforms, eCommerce, and marketing automation.

Module 3: Marketing a Startup

Module 2: Developing a Startup Brand

Module 4: Legally Protecting a Startup

What will students learn?

  • Develop their own website
  • Conduct a website performance test
  • Create a Google Ad
  • Create a Facebook Ad
  • Create company social media presence on Facebook, Twitter, YouTube, and LinkedIn
  • Create an eCommerce store
  • Develop engaging user content
  • Develop a sales funnel


Module 4: Legally Protecting a Startup

Module 6: Launching & Pivoting a Startup

Module 4: Legally Protecting a Startup

What will students learn?

  • Identify the tax implications and protection elements of proprietorships, corporations, and limited liability companies.
  • Define intellectual property
  • Define copyrights
  • Define trademarks
  • Differentiate between design and utility patents
  • Explain the process of licensing
  • Describe the considerations of contracts
  • Define sales contracts, employment contracts, supplier contracts, non-compete and non-disclosure contracts


Module 5: Funding a Startup

Module 6: Launching & Pivoting a Startup

Module 6: Launching & Pivoting a Startup

What will students learn?

  • Describe the process and benefits of each of the following funding methods: Bootstrapping, Friends and Family, Banks, Angel investors, Crowdfunding, Online lenders, Grants, Pitch Competitions, and Startup Accelerators.
  • Identify the elements of market valuation 
  • Describe the benefits and challenges associated with equity distribution
  • Select the appropriate funding method(s) for their startup
  • Define the critical element of a successful pitch
  • Create their pitch
  • Deliver a startup pitch



Module 6: Launching & Pivoting a Startup

Module 6: Launching & Pivoting a Startup

Module 6: Launching & Pivoting a Startup

What will students learn?

  • Determine the skills needed by the founding team
  • Identify the benefits of advisors
  • Create a board of directors
  • Define a beta and when to use it
  • Define a pilot and when to use it
  • Describe and predict possible pivots that will need to be made with their startup idea
  • Create a startup project plan
  • Create a business plan (Optional)


100% Satisfaction Guarantee. No Questions Asked.

Digital Marketing Teacher Certification Program

Module 1: Digital Marketing Strategies & Methods

Module 2: Website Development, Website Management and SEO

Module 2: Website Development, Website Management and SEO

What will students learn?  

  • Define digital marketing and differentiate it from traditional marketing 
  • Explain the benefits of digital marketing Identify the appropriate digital marketing methods for a particular business 
  • Connect business goals with digital marketing goals 
  • Establish the difference between vanity and valuable digital marketing metrics 

Module 2: Website Development, Website Management and SEO

Module 2: Website Development, Website Management and SEO

Module 2: Website Development, Website Management and SEO

What will students learn?

  • Determine the availability of website addresses and digital brands
  • Understand the difference between content management systems and custom websites
  • Differentiate between paid search, organic and local search results
  • Conduct an automated website performance test
  • Develop their own website
  • Define Search Engine Optimization

Module 3: Paid Search Advertising

Module 2: Website Development, Website Management and SEO

Module 3: Paid Search Advertising

What will students learn?

  • Define paid search advertising
  • Identify the different types of paid search advertisements
  • Comprehend the various paid search performance metrics
  • Understand the steps in building a Google Ad
  • Develop a Google Ad

Module 4: Social Media

Module 6: Marketing Automation

Module 3: Paid Search Advertising

What will students learn?

  • Comprehend the core benefits of social media
  • Identify the appropriate social media service based on a business need
  • Define the type of copy to create based on product needs
  • Determine if a Facebook group meets a company's needs
  • Develop a Facebook company ad
  • Develop a LinkedIn personal(profile page)
  • Develop a Twitter company page
  • Develop a YouTube company channel
  • Comprehend the process of developing an Instagram company page
  • Identify the forms and benefits of company-generated content

Module 5: Ecommerce

Module 6: Marketing Automation

Module 6: Marketing Automation

What will students learn?

  • Define eCommerce
  • Describe the keys to effective eCommerce
  • Identify the keys to eCommerce conversions
  • Describe the steps in building an Amazon store
  • Observe the steps in launching a self-published Amazon book
  • Develop an eCommerce store

Module 6: Marketing Automation

Module 6: Marketing Automation

Module 6: Marketing Automation

What will students learn?

  • Describe elements of CRM
  • Define and explain the benefits of marketing automation
  • Determine if marketing automation will benefit a business
  • Build a sales funnel
  • Comprehend the functionality of a live marketing automation platform

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Exceeds, CTE, & University of California's A-G Requirements

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Teacher User Experience is Easy and Engaging.

One Click Course Enrollment

Contemporary Instruction from Subject Matter Experts

Students Work with Real Companies or Their Own

Students Take Integrated Quizzes & Earn Certifications

Professional, Logical User-Interface

Teachers Receive Entire Digital Courses

Teacher Certification Pricing

Teaching Certificates

Entrepreneurship Teaching Certificate

$499*

Digital Marketing Teaching Certificate

$499*

Personal Finance Teaching Certificate

$499*

Available early 2023

Earn all Three Certificates and Receive and Save $200. Entrepreneurship Education Association Current Members Receive $100 discount. You Can Combine Discounts. Discount Code Available from the Entrepreneurship Education Association.

100% Satisfaction Guarantee. No Questions Asked.

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